The whimsical pig-about-town illustrations brought a playfulness to the brand while different colors connoted types of cured meats including salami, bacon, and speck.
The ecommerce website allowed for ordering subscription boxes of salamis, as well as individual orders of a variety of cured meats, charcuterie boards, sampler packs, and Salty Pork Bits collateral. We worked to create straightforward shipping zones that allowed for simplified pricing for shipping chilled products throughout the continental US.
We carefully considered the unboxing experience as well as the insulated envelopes and ice packs required to keep the products cool.